SMM Case Study 1
OK Play – Spreading Awareness with Wit and Wisdom
Overview
Brand: OK Play
Industry: Design, Healthcare, Toys
Objective: Awareness for preventive healthcare products
Platforms Used: Facebook, Instagram, Twitter, LinkedIn
Approach: Informative yet witty content strategy
Result: High engagement and strong brand recall
About
OK Play is a renowned Indian company with over 25 years of experience across multiple design-driven industries, including toys, automotive, furniture, and healthcare. With a growing product line in preventive healthcare during the pandemic, OK Play aimed to reach a wider audience through effective digital storytelling.
The Challenge:
The primary challenge was to introduce and promote COVID-19 preventive healthcare products without making unrealistic or misleading claims. The messaging needed to be responsible, clear, and aligned with public health norms—while still cutting through the noise on social media.
The Strategy:
We crafted a creative awareness campaign that placed OK Play’s healthcare products as essential “need of the hour” solutions. The goal was to educate rather than exaggerate. Our content strategy was built around fun, relatable, and informative posts that made the serious subject more engaging without downplaying its importance.
The Execution:
Using a witty tone and vibrant visuals, we rolled out a targeted campaign on Facebook, Instagram, Twitter, and LinkedIn.
The Results:
The campaign succeeded in gaining traction across all major platforms.
Conclusion:
Through a strategically balanced mix of humor, facts, and design, we helped OK Play break into the preventive healthcare space with a responsible, engaging, and effective digital campaign. This case study highlights the power of well-crafted social media messaging in influencing consumer behavior, especially during critical times.