SMM Case Study 2

Best Oasis – Driving Global Engagement Through Strategic Social Media and SEO

Overview

Industry: Ship Recycling

Company: Best Oasis (UAE-based, global operations)

Target Platforms: LinkedIn and Twitter

Objective: Build brand presence, engage B2B audience, and drive website traffic

Strategy: Industry-focused content, trend-based posts, and SEO optimization

Results: 5506 LinkedIn followers, 15% increase in organic traffic, improved engagement

Audience: Global, with offices in UAE, Germany, Greece, Hong Kong, China, and Japan

Focus: B2B communication and online visibility

About

Best Oasis is a leading global ship recycling company headquartered in the UAE, with operations spanning across Germany, Greece, Hong Kong, China, and Japan. With exclusive representation in all key ship recycling markets, Best Oasis plays a pivotal role in the sustainable disposal of end-of-life vessels across the world.

The Challenge:

Despite having a strong offline presence and global operations, Best Oasis had limited visibility on digital platforms. The brand sought to:

  • Build and engage a professional B2B audience on LinkedIn and Twitter

  • Share relevant industry updates to position themselves as thought leaders

  • Increase website traffic through optimized content and strategic SEO

The Strategy:

To address the challenge, our digital marketing strategy focused on three key areas:

The Execution:

The Results:

  • Gained a strong follower base of 5506 on LinkedIn, primarily consisting of industry professionals

  • 15% increase in organic website traffic through targeted SEO efforts

  • Significantly higher engagement and interaction on posts featuring ongoing industry developments

  • Strengthened B2B communication through consistent social presence and content marketing

Conclusion:

By strategically combining industry-specific content with SEO-focused website optimization, Best Oasis significantly strengthened its digital presence. The company successfully engaged its global B2B audience, positioned itself as a thought leader, and saw measurable improvements in website traffic and social media interactions. This case highlights the value of consistency, relevancy, and optimization in driving success in social media marketing for B2B enterprises.

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