PPC Case Study 2
Full-Spectrum Google Ads Campaign Increases Client’s Revenue by 74%
About
UPROI Digital partnered with a leading eCommerce brand specializing in tire covers and automotive accessories for major vehicle manufacturers like Jeep, Hummer, Ford, Toyota, and Land Rover. The client approached us with the goal of revamping their underperforming Google Ads campaign and significantly increasing their online sales.
The Challenge:
The client came to us in early 2020 with a pressing need to boost the performance of their eCommerce store. Their previous Google Ads campaigns were under-optimized, resulting in:
1. A high bounce rate of 66.30%*
2. A low conversion rate of just 1.35%*
3. Declining paid traffic and stagnating revenue
With a wide and regularly updated inventory, the business needed a strategy that could target high-intent customers, increase visibility, and ultimately drive conversions.
The Strategy:
Our team conducted a comprehensive audit of the client’s existing ad campaigns to uncover inefficiencies and missed opportunities. Based on our findings, we developed a full-spectrum Google Ads strategy with the following key focus areas:
Segmentation:
Audience Targeting
Keyword Optimization
The Execution:
Our campaign execution involved:
1. Restructuring the Google Ads account into tightly themed ad groups to ensure relevance and better Quality Scores.
2. Designing ad creatives that aligned with user intent and highlighted the client’s unique selling propositions.
3. Implementing dynamic keyword insertion and ad extensions to deliver more contextually relevant ads.
4. Monitoring performance daily and adjusting bids, budgets, and targeting to optimize the ROI.
The Results:
Within just one month of launching the new Google Ads strategy, the campaign delivered impressive results:.
Revenue increased by 74.57%, rising from $10,891.90* to $19,014.28*.
Users increased to 4,121, with new users rising by 33.79%, from 2,903* to 3,884*
Conversion rate improved by 3.91%, indicating better alignment with user intent and optimized user experience
These results not only exceeded the client's expectations but also demonstrated the power of a well-executed PPC strategy tailored to business needs.
Let's See the Flow
Conclusion:
This case study highlights how a data-driven, full-spectrum Google Ads campaign can dramatically enhance eCommerce performance. By restructuring the campaign, optimizing keyword targeting, and tailoring ad creatives, UPROI Digital successfully turned around the client’s PPC efforts — leading to a 74% revenue increase in just one month. It’s a testament to how the right strategy and execution can transform digital advertising outcomes.