PPC Case Study 1
Boosting High-Quality Leads for Car & Bike Service Provider in Bangalore & Hyderabad
About
Our client is a trusted and well-established provider of car and bike servicing across Bangalore and Hyderabad. Known for offering top-tier doorstep vehicle services, the client had previously struggled to generate high-quality leads and desired a more effective online advertising strategy through Google Search Ads.
The Challenge:
When we took over the PPC campaign, the client was facing three major issues:
1. Low Volume of Leads: Despite offering reliable and affordable vehicle services, the client was not receiving a substantial number of leads from their existing Search Ad campaigns.
2. Quality Traffic Concerns: The traffic that was coming in lacked relevance and was not converting into inquiries or bookings.
3. Low Interaction Rate: The client’s ads were being shown but not interacted with enough. The interaction rate — a key metric indicating ad engagement — was below expectations.
The Strategy:
To address the above challenges, we developed a focused and tailored PPC strategy that included:
1. Identifying underperforming keywords and improving keyword-to-ad copy relevance.
2. Enhancing the user experience by creating a conversion-optimized landing page.
3. Expanding keyword targeting to capture relevant traffic and refining ad copy for better engagement.
The Execution:
Keyword Segmentation: We categorized keywords based on user intent and matched them to relevant ad groups with personalized ad copies.
Landing Page Optimization: A brand-new landing page was designed and developed with clear call-to-actions (CTAs), faster load times, and compelling service highlights to improve user experience and drive conversions.
Ad Copy Refresh & Keyword Expansion: We introduced new sets of high-performing keywords and rewrote ad copies to make them more engaging, relevant, and aligned with user search queries.
The Results:
Lead Volume Increased by 200% within the first month of optimization.
Interaction Rate Improved by 3.5X, indicating stronger audience engagement.
Bounce Rate Dropped by 40% on the new landing page, suggesting better user experience and more relevant traffic.
Click-Through Rate (CTR) Increased by 120%, leading to more qualified leads and inquiries.
Cost Per Lead (CPL) Reduced by 35%, resulting in higher ROI on ad spend.
Let's See the Flow
Conclusion:
By identifying gaps in the existing PPC setup and implementing a data-driven strategy focused on relevance, quality, and engagement, we successfully turned around the client’s Search Ad performance. The campaign not only drove more leads but also ensured those leads were high-quality and more likely to convert — helping our client reach new customers across Bangalore and Hyderabad efficiently.